Driving Renovation Growth with a CRM and Ad Campaign

A construction company specialising in bathroom renovations, sought to grow

their services and streamline their client acquisition process.

The Challenge

  • The construction company lacked a structured system to attract and manage leads for their bathroom renovation services.

  • They needed a solution to:

    • Identify their ideal client.

    • Create a seamless booking and lead management process.

    • Launch a targeted ad campaign to generate leads.

The Solution

  • CRM Setup: Built a basic CRM system tailored to their needs, including:

    • Ideal client avatar development.

    • Landing page creation.

    • Brochure design.

    • Calendar booking system integration.

  • Google Ad Campaign: Launched a targeted ad campaign to drive traffic to the landing page and generate leads.

Results

  • 6 Projects Booked in 6 Months: The project resulted in 6 renovation bookings within the first 6 months.

  • ROI Calculation:

    • Revenue: Each renovation was valued at $20,000–$30,000, totaling $120,000–$180,000.

    • Investment: $5,000 for the CRM setup and $5,000 for ads (including ad spend), totaling $10,000.

    • ROI:

      • At $120,000 revenue: 1,100% ROI.

      • At $180,000 revenue: 1,700% ROI.

◾ Streamlined Lead Management: The CRM system provided a structured process for managing leads and bookings.

Key Metrics

  • Revenue Generated: $120,000–$180,000.

  • Investment: $10,000.

  • ROI: 1,100%–1,700%.

  • Timeframe: 6 months.

"The CRM setup and ad campaign were game-changers for our business. Within just 6 months, we booked 6 renovations, and the ROI speaks for itself. The process was seamless, and the results exceeded our expectations." — Henry