Driving Bathroom Renovation Growth with a CRM and Ad Campaign
Hillstone Industries, a company specialising in bathroom renovations, sought
to grow their services and streamline their client acquisition process.
The Challenge
A Plumbing Company lacked a structured system to attract and manage leads for their bathroom renovation services.
They needed a solution to:
Identify their ideal client.
Seamless booking and lead management.
Launch targeted lead-generation campaign.
The Solution
CRM Setup: Built a basic CRM system tailored to their needs, including:
Ideal client avatar development.
Landing page creation.
Brochure design.
Calendar booking system integration.
Google Ad Campaign: Launched a targeted ad campaign to drive traffic to the landing page and generate leads.
Results
6 Bathrooms Booked in 6 Months: The project resulted in 6 bathroom renovation bookings within the first 6 months.
ROI Calculation:
Revenue: Each bathroom renovation was valued at $20,000–$30,000, totaling $120,000–$180,000.
Investment: $5,000 for the CRM setup and $5,000 for ads (including ad spend), totaling $10,000.
ROI: At $120,000 revenue: 1,100% ROI. At $180,000 revenue: 1,700% ROI.
Streamlined Lead Management: The CRM system provided a structured process for managing leads and bookings.
Key Metrics
Revenue Generated: $120,000–$180,000.
Investment: $10,000.
ROI: 1,100%–1,700%. Timeframe: 6 months.
"The CRM setup and ad campaign were game-changers for our business. Within just 6 months, we booked 6 bathroom renovations, and the ROI speaks for itself. The process was seamless, and the results exceeded our expectations." — Hillstone Industries
